Do you find it difficult to connect effectively with your customers or clients? You’re not alone. From our experience we have found many competent professionals find it hard to sell and build meaningful connections.

In this article, we’ll share some useful tips on connecting with clients and improving sales relationships, whether in virtual or face-to-face meetings.

We have also created a short video that covers the same topic in a dynamic and engaging manner to help capture the essence of building meaningful connections in the world of sales.

Click on the image to watch the video

Understanding connection: the basics

Let’s start with the basics. What exactly is connection? Put simply, it’s the link you establish with people based on shared interests and understanding. To demonstrate this effectively, the first step is being fully present in the moment. But how do you achieve that?

Simple yet powerful actions

Maintain eye contact and engage in active listening. A genuine smile, reflected through your eyes, plays a crucial role. Additionally, curiosity is a game-changer. Take the time to discover aspects of your clients’ lives that matter to them, whether it’s family, a favourite sport, or insights into their business.

Build common ground

In the business environment, establishing common ground is important. Identify shared interests and values to enhance your interactions. The ultimate goal is for your clients not only to want to meet with you again but also to genuinely enjoy and see the value in your company—and vice versa.

The importance of a relaxed appearance

Maintaining a relaxed manner is key in this process. Drawing on the ease you feel in family or friendly settings, the goal is to recreate that level of comfort in a business environment. Over time, as you build a relationship, a natural sense of relaxation will emerge.

Our clients have found these tips invaluable for navigating the intricacies of their client relationships and we hope they support you also. If you prefer a more personalised discussion, feel free to reach out to us via email or phone. We’re here to support you.

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